The design of your event's marketing material affects its readability and ability to be understood.
Key things to consider when preparing printed information about your event include:
- Make sure information is provided in plain English.
- Let people know the event will be accessible. Provide a link to more details about the accessibility features of the event.
- Use minimum 12-point sans serif type font, such as Arial or Helvetica.
- Avoid using all capitals (instead use upper and lower case), and do not underline text or use italics.
- Use the highest contrast between text and background.
- Use access icons, such as
- Make sure text is horizontal and straight, not vertical
- Use non-reflective matt paper.
- Provide contact details, including telephone number, email address and website for more information.
- Invite people with accessibility needs to make contact to discuss their requirements. Here’s an example:
We are committed to making [event] a safe, inclusive, and enjoyable event for everyone. For more information about accessibility for [event], visit [URL of access page on the events website] or call [phone number].
For general information about [event] visit, [URL of the event page].