The UCI Road World Championships are one of the top annual sporting events in the world. Like the Tour de France, audiences around the world tuned in to see the scenery, as much as the racing.

The course was designed to showcase our local attractions – from the iconic Seacliff Bridge to the rainforests of Mount Keira, the beautiful Botanic Garden and University campuses to the sparkling blue waters of our harbour.

Because the races last for long periods over multiple days, international road cycling is amongst the most effective events for marketing destinations.